1. Expand into new territories
Wireless affords the opportunity for a wireline operator to compete in high-value areas. Spectrum can allow Telcos to expand into several regions where they have not been able to operate previously, due to lack of landline infrastructure in those areas.
2. Leverage fiber growth
As fiber gets federally funded, and expands further and further into less densely populated and remote areas, the ‘Middle Mile” is getting closer to unserved customers. This means that high-speed connectivity is available, and needs only the last mile technology to be deployed. Fixed LTE serves this purpose ideally. It is faster and more affordable to install than FTTH, which reduces time to market and enables Telcos to begin selling services almost immediately – creating a compelling business case.
3. Profit from a strong business case
The business case is driven by lower costs and the ability to capture share more quickly. Wireless is like an umbrella, it quickly covers a large part of the population, making payback and ROI much faster than FTTH, which requires new cabling in the ground or trenching to homes or businesses. Prices to end-users can be lower because of a lower Total Cost of Ownership (TCO). This is driven by the ability to target a larger part of the market, at a faster pace, because of the quick deployment speed. The lower price points drive up demand for the service. Lower prices, more market share – it feeds on Itself.
4. Future-proof Technology
LTE is a standards-based technology. By default, this means that the industry is driving the development of faster and higher capacity technology every day, to meet the demands of the mobile market. Surely you have heard of 5G already. This is part of the evolutionary path set by 3GPP. And while still a long way away, installing LTE today, preps you for any upgrades in the future. Enabling you to stay ahead of the game.
With Telrad, upgrading to higher capacity technology requires a software upgrade. Our base stations are built with Software Defined Radio (SDR) technology, which enables operators to make upgrades with a software upload, which no need to send a team to the tower and now need to tear down and replace hardware. Over time, this can be a huge cost cutter for Telcos.